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In this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring performer with Second City.

What you'll learn in this episode:

• How improv principles like "yes, and…” can sharpen your marketing instincts
• Why audience connection is a listening game, not a shouting match
• Lessons from the stage: turning laughter into trust and relatability in content
• How emotional truth builds stronger brand storytelling
• When to use humor—and when to hold back—to keep content compelling
• What content marketers can learn from sketch writing and live feedback
• Why comedy isn't just about being funny—it's about being understood