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Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the Thematiks newsletter.
In this episode, I speak with Douglas West, Ph.D. (Professor of Marketing at King's College, London) about his research into the role that heuristics play in decision making under high levels of uncertainty.
The original post is linked below.
Can intuition yield better decisions?
By Carlos AlvarengaThematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the Thematiks newsletter.
In this episode, I speak with Douglas West, Ph.D. (Professor of Marketing at King's College, London) about his research into the role that heuristics play in decision making under high levels of uncertainty.
The original post is linked below.
Can intuition yield better decisions?