Maddy Johnson is joined by Phil Bak, the CEO of Exponential ETFs, and Larry Medin, the founder and CEO of Brandometry.

Exponential ETFs and Brandometry recently launched the Brand Value ETF (BVAL), a fund that was designed to outperform the broader market by identifying companies with strong brand potential “whose latent value has not yet been realized by their stock price.”

Please Pick a time stamped topic below:

(0:45) - Exponential ETFs & Brandometry

(3:03) - How Can You Measure A Company's Brand Value?

(6:20) - Customer Satisfaction's Effect On Brand Value

(7:20) - Brand Value ETFs Balance Between Consumer and Tech Companies

(9:25) - Apple: Can They Become More Valuable?

(11:40) - Disney: Where Will Be The Value In The Future?

(14:25) - Harley Davidson: Can They Expand Beyond Their Niche Market?

(16:25) - What Is Self Driving Car's Effect On Fords Brand Value?

(18:15) - Tiffany: Has Visibility In Pop Culture Helped Their Value?