Product branding is about persuading me to go buy some ice-cream. Employer branding is about persuading me I should go to work. You think that's the same?

Marketers are very important part in building your employer brand and they are clearly adding value – therefore their skills and know-how are very important. However, in this episode I'm trying to highlight a few things which should be addressed when you will be approaching this topic with marketing and communication experts. These guidelines should be well understood as you will move forward to your employer branding success.

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