If you’ve been around marketing, you'll have heard the phrase "customer journey." It's what people do when they buy ... or don't buy.
Naturally, marketers want to optimize that trip, and Adobe has developed an AI system that finds out where those journeys break. Theoretically, that will help brands sell more.
Our guest this episode: Steve Hammond, a director at Adobe Experience Cloud.

If you’ve been around marketing, you'll have heard the phrase "customer journey." It's what people do when they buy ... or don't buy. Naturally, marketers want to optimize that trip, and Adobe has developed an AI system that finds out where those journeys break. Theoretically, that will help brands sell more. Our guest this episode: Steve Hammond, a director at Adobe Experience Cloud.

Can marketers use AI to predict what you’ll do? (Short answer: YES)

Telling the story of how AI is changing the world through the people who are actually doing it.

Hosted by John Koetsier.

Technology

Telling the story of how AI is changing the world through the people who are actually doing it. Hosted by John Koetsier.

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Can marketers use AI to predict what you’ll do? (Short answer: YES)

Can marketers use AI to predict what you’ll do? (Short answer: YES)