In part one of this conversation, I’m joined by Professor Graham Dowling; former professor of marketing at the Australian Graduate School of Management and Macquarie Graduate School of Management, branding expert, and my dad.

We talk about what “big wellness” actually means, how health has expanded from something purely physical into something mental, emotional and social, and why wellness marketing has become so powerful.

We also explore whether evidence-based medicine has a marketing problem, why science can struggle to compete with simple promises and emotional branding, and whether I may need to give my pharmacy degree back.

And we end with the question that leads us into part two:

How would you market medicine?

Maryanne Demasi. “From FDA to MHRA: are drug regulators for hire?”
The BMJ, 2022;377:o1538
DOI: 10.1136/bmj.o1538
Published: 29 June 2022

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Read more about this episode at Medication Clarity Clinic, Kate's own medication education and telehealth consulting site: https://medicationclarity.com.au

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