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This episode asks a simple question: With low sales, dealers in financial trouble, and an aging product line, how will Mitsubishi Motors turn things around in the United States? Although Mitsubishi has history, a path forward is possible only if its products, pricing, and partnerships align. A credible sub-$25K entry, a modern compact SUV, and a smart plug-in strategy could reintroduce the brand to buyers who barely know it’s here.
By TechMobility Productions Inc.This episode asks a simple question: With low sales, dealers in financial trouble, and an aging product line, how will Mitsubishi Motors turn things around in the United States? Although Mitsubishi has history, a path forward is possible only if its products, pricing, and partnerships align. A credible sub-$25K entry, a modern compact SUV, and a smart plug-in strategy could reintroduce the brand to buyers who barely know it’s here.