Many interactions between the public and the police occur in moments of crisis. This often leads to inaccurate perceptions of how the community feels toward law enforcement both within a police force and within cities and neighborhoods. Whether it is a protest, a stop, a stop-and-frisk or a community meeting, these are not great ways to assess how the community members feel or give candid and accurate feedback about a community's sentiment. ELUCD is a company that uses modern data collection possibilities and ads to assess community feedback. They then partner with cities and organization's around the US to present better and more timely data on how the community feels about various issues. Some of their biggest clients are police departments. Tre speaks with ELUCD COO Sujeet Rao about how their data has begun to give a better picture of how communities feel. Sujeet gives his insight into police departments and the obstacles that exist to helpful dialogue that can lead to change.

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