How easy is it for potential clients to find you online? In this episode, I'm challenging you to audit your discoverability across multiple platforms and search tools.

What we cover:

• SEO basics and why showing up in search results matters
• How AI tools are becoming a new discovery channel for freelancers
• Leveraging YouTube (both long-form and Shorts) to build connections
• The power of podcast SEO for attracting ideal clients
• Social media SEO strategies for TikTok, Instagram, Threads, and LinkedIn

Action steps:

• Test your search terms on multiple search engines
• Check your website analytics for incoming search terms
• Ask AI tools how to improve your visibility in their recommendations
• Optimise your YouTube content with tools like VidIQ
• Consider guesting on podcasts or starting your own
• Use strategic keywords in your social media content

Resources mentioned: Vid IQ

Timestamps:

0:00 - Introduction 0:21 - How easy is it for potential clients to find you? 0:52 - Google & search engine SEO 1:37 - AI SEO & discoverability through AI tools 2:13 - YouTube as a search platform 3:19 - Podcast SEO 4:02 - Social media SEO (TikTok, Instagram, Threads) 4:42 - Next steps for improving discoverability 5:08 - Closing & call to action

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