When you think about all of the products that product managers are  responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage.  

For one reason or another, these products are difficult to talk about  and therefore are difficult to market. In this category go condoms,  guns, doughnuts, and, of course, cigarettes.  However, there is a new product on the market that probably belongs in  this category but it’s so new that nobody is really sure yet. 

I’m  talking about e-cigarettes and product manager’s plans to expand their product development definition and market them using social media.