Can profit and purpose genuinely co-exist? Perhaps answer isn't as obvious as it sounds.

In this episode, Emily and Ed dig into why the tension between the two persists, whether it's actually inherent or just a product of the short-termist business environment we've built for ourselves, and what it really takes to integrate purpose into a business in a way that makes it stronger, not just more palatable.

Emily makes the case for why the most obvious examples of businesses getting it right tend to have slightly unconventional structures. Ed asks whether purpose is just another business investment we're failing to account for properly. And both of them wonder aloud whether the problem is less about profit versus purpose and more about how long a game you're willing to play.

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Connect with Emily and Ed on LinkedIn. 

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Brought to you by The Impact Apothecary, the anti-consultancy for purpose-led business.