Deciding how to structure your business is one of the biggest choices you’ll make as an entrepreneur. While the traditional path often emphasizes profit above all else, more business leaders are starting to see the value in purpose-driven models that can be just as rewarding. My guest this week is challenging the conventional wisdom that profit comes first, and is here to share how she achieved success by focusing not on profit, but on purpose.

This week on The Profit Express, I sit down with Terri Maxwell, CEO and Founder of Share On Purpose. Terri has dedicated her career to helping companies grow by aligning their operations with a genuine purpose. She shares her experience of leaving behind a traditional business model and successfully transitioning to a purpose-driven approach that emphasizes creating value for customers, not shareholders.

In this episode, Terri discusses why it’s important to think strategically about your business model. See how she’s built authentic relationships with customers and why the idea of “selling at all costs” may not be sustainable.

Download this week’s episode of The Profit Express to learn how to transform your business with a purpose-driven strategy.

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