In this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses. 

What you'll learn in this episode:

• Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable. 
• A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages. 
• “Revenue requirements” modeling: start from closed-won, work backward to meetings, deals, and per-source lead targets. 
• Practical handoffs: how marketing returns closed-lost leads to nurture and when sales re-engages. 
• Culture-aware communication: when Slack works, when live meetings win, and how to adapt to the team’s habits. 
• Customer-first consistency: align language across marketing, sales, and CS so the experience feels unified. 
• QA at scale: use AI sentiment on calls to spot friction, tighten training, and shorten “issue review” meetings.

Text us what you think about this episode!