Dr. Peter Mertens, an automotive industry veteran, breaks down the role of startups in the automotive ecosystem. Building on his 35 years of experience at Mercedes-Benz, General Motors, Tata Motors, Volvo Cars, and Audi, he touches on how Israeli innovation encourages the world’s largest automakers to adopt new technologies, and how new EV brands are increasingly competing with legacy OEMs and Tier 1s.