There are now 100 million homeless and displaced people in the world, and the issue is becoming a major problems for most countries and cities around the world. The World’s Big Sleep Out is a charitable initiative that aims to change that by encouraging 50,000 people to sleep outside in 50 cities around the world to raise $50 million for homeless charities.

In this episode of the Digital Download Podcast I talk to Josh Littlejohn MBE, the founder of The World’s Big Sleep Out. Josh contacted me during the summer to help devise a social media strategy for the campaign, and in this show we discuss just how prevalent the issue of homelessness has become, what the campaign involves and aims to achieve, and what role social media plays in tackling such a huge global issue.

Here’s what is discussed in this episode:

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