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What if the key to fighting climate change was right under our feet? In this episode of GreenShift, host Darin Graham visits a fourth-generation farmer in the English Fens who’s turning healthy soil into a climate solution. Working with Danish startup Agreena, Thomas Gent has adopted regenerative agriculture practices that store carbon underground — and turn those efforts into tradable soil carbon credits.
We explore how these credits are verified, why big brands like Radisson Hotels and Ryanair are buying them, and what makes soil carbon both promising and controversial.
Are these credits truly removing carbon, or just shifting it around on paper? Gent explains how regenerative farming builds resilience, cuts emissions, and could make agriculture part of the climate solution — if done right.
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You can follow all of Skift's climate coverage on our Climate Hub.
Note: Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.
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By SkiftWhat if the key to fighting climate change was right under our feet? In this episode of GreenShift, host Darin Graham visits a fourth-generation farmer in the English Fens who’s turning healthy soil into a climate solution. Working with Danish startup Agreena, Thomas Gent has adopted regenerative agriculture practices that store carbon underground — and turn those efforts into tradable soil carbon credits.
We explore how these credits are verified, why big brands like Radisson Hotels and Ryanair are buying them, and what makes soil carbon both promising and controversial.
Are these credits truly removing carbon, or just shifting it around on paper? Gent explains how regenerative farming builds resilience, cuts emissions, and could make agriculture part of the climate solution — if done right.
---
You can follow all of Skift's climate coverage on our Climate Hub.
Note: Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.