There's an old axiom with respect to quality and culture that says if something is popular, it can't be very good. Certainly that's true for fast-food, overhyped action movies and maybe even some crummy literature. However, there's a way that creativity can be combined with commercial success that brings out the best of both. What's more, creativity in this regard, is not something that's limited to those that are born geniuses.

To examine this, I talked to Allen Gannett, the author of The Creative Curve: How to Develop the Right Idea, at the Right Time.