Worried about your influencer marketing ROI? You should be. Most brands make one critical mistake that tanks their campaigns before they even start. I sat down with Ryan Davis, co-founder of the creator agency People First, to uncover The #1 Mistake Killing Your Influencer Marketing ROI. The answer, backed by a Stanford University study, is a lack of creative control. Ryan explains why giving creators more freedom leads to better performing content and a higher return on investment. We also cover how to get brand deals with a small following and the simple things that can get a creator blacklisted. This is an essential guide for any marketer looking to get real results from creator partnerships Check out the company: https://peoplefirst.cc

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - Introduction: Monetizing Your Audience

00:45 - The Power of a Niche for Attracting Brands

03:45 - How to Get Discovered by Brands (The Simple Stuff)

05:55 - The Stanford Study: Why Creative Control is Crucial

08:00 - How Creators Get Blacklisted by Brands

10:00 - The #1 Mistake: Treating Creators Like Ad Puppets

14:05 - You Don't Need Millions of Followers to Get Sponsored

16:30 - The Rise of "Fake Podcast" Ads

18:45 - A Better Model: Sponsoring Real Interviews

24:10 - The Future: Creators as CMOs and Partners

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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