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In this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.

What you'll learn in this episode:

• How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth.
• Why storytelling outperformed traditional sales tactics like cold emailing.
• Tactical steps for creating high-converting bottom-of-funnel video content.
• How to align brand messaging through authentic founder-driven stories.
• When and why to invest in high-production content — and how to prove it's worth it.
• How content empowers sales teams to educate and convert without heavy technical training.
• Why authentic, human-centered content will thrive even more in an AI-driven world.