Margins don't disappear overnight, they slowly erode. Ingredient costs rise, transportation increases, retail fees stack up, and suddenly a once-profitable product is barely breaking even.

In this episode, Jacinta tackles a question many food founders wrestle with: Can you improve margin by swapping or reducing an ingredient without changing your product?

The answer is yes, but only when it's done strategically.

Jacinta breaks down how to evaluate ingredient changes while protecting flavor, coordinating labeling and packaging, and keeping customer trust intact.

If you have a signature SKU you don't want to lose, this episode will help you protect both your product and your profit.

In this episode, you'll learn:

• Why margin erosion quietly kills food businesses

• How to identify the ingredient hurting your margins most

• When reducing vs swapping makes sense

• Why flavor, labeling, and packaging must be considered together

• How small formulation shifts can keep legacy products profitable

Key takeaway: Margin can be improved without losing customers when formulation, packaging, and customer experience are treated as one system.

Perfect for: Food founders in retail or preparing to scale who feel squeezed by rising costs.

Next step: If your margins are tightening and you're unsure what to adjust, start with clarity. 👉 Take the 3-Minute Product Scale up & Retail Readiness Quiz to see where your product and margins stand.