Ahead of this year's Super Bowl on Feb. 9, MediaTalk host Mike Reynolds is joined by three S&P Global Market Intelligence Kagan analysts to talk about the upcoming clash between the Kansas City Chiefs and the Philadelphia Eagles. As the Chiefs aim to score a historic three-peat, analysts Justin Nielson, Scott Robson, and Michael Johnson discuss whether this year's game can set a new audience record despite a slight decline in NFL viewership during the regular season. Meanwhile, rights-holder Fox is anticipating record-breaking ad revenues, with some 30-second spots having sold for as much as $8 million. Whether you're tuning in for the touchdowns or the commercials, Super Bowl 2025 promises to be a game-changer in the media landscape. 

More S&P Global content:

• The Business of Sports

Featured experts:

• Justin Nielson, Principal Analyst, S&P Global Market Intelligence Kagan 
• Scott Robson Senior Research Analyst, S&P Global Market Intelligence Kagan 
• Michael Johnson, Analyst, S&P Global Market Intelligence Kagan 

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

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