Never Been Promoted Podcast with Thomas Helfrich

Bob Cefail, president of American Stories, joins Thomas Helfrich to talk about how to leverage media and video in growing a business. Bob brings decades of experience in media, marketing, and business development, sharing insights on how to get your company featured on TV or video content and how to use celebrity endorsements to boost your brand.

About Bob Cefail:

Bob Cefail is the president of American Stories, a company that creates inspiring, informational, and entertaining content. With a deep background in the telephone industry, internet marketing, and celebrity endorsements, Bob has worked with over 1,000 celebrities and helped businesses utilize video content to grow their brands. American Stories is dedicated to showcasing everyday heroes and inspiring viewers with authentic, positive stories.

In this episode, Thomas and Bob discuss:

• The Power of Media and Celebrity Endorsements: Bob explains how celebrities can enhance a company’s image and why having a media strategy can make all the difference. He shares how product and people placements in video content create powerful marketing opportunities for businesses of all sizes.
• The Story Behind American Stories: Bob recounts the journey of creating American Stories and its mission to provide content that is inspiring and uplifting. 
• Decentralized Media Distribution: Bob talks about how American Stories ensures its content reaches a broad audience through a decentralized distribution approach. He shares his experience working with networks like the Pursuit Channel, Anthem TV, and international distributors, emphasizing the demand for high-quality content across multiple platforms.
• How to Approach Celebrity Endorsements: Bob provides practical advice on how small and medium-sized businesses can approach celebrities authentically, build relationships, and secure endorsements without breaking the bank. 

Key Takeaways:

• Leverage Media for Marketing
  Bob emphasizes the importance of using video content and media to reach new audiences. Whether through product placement, celebrity endorsements, or producing engaging video content, businesses can significantly boost their visibility and credibility.
• Celebrity Endorsements Without the Big Budget
  You don’t need to break the bank to work with celebrities. Bob shares insights on how businesses can start small, find relevant influencers, and offer value to build authentic relationships with celebrities.
• Decentralized Distribution is Key
  Bob shares the advantages of using decentralized media distribution to ensure content reaches as many platforms and viewers as possible. By not relying solely on one network, businesses can avoid being canceled and keep their content visible.

"Leverage the power of media and celebrity endorsements to elevate your brand, but always approach it with authenticity and a plan." — Bob Cefail

CONNECT WITH BOB CEFAIL:

Website:https://americanstories.tv/
LinkedIn:https://www.linkedin.com/in/robert-cefail-557a8a53/
Email: [email protected]

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook:

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