This research from Spotify examines the growing popularity of video podcasts. The data reveals that video podcasts are attracting new audiences and retaining existing listeners at a higher rate than audio-only podcasts. This trend is particularly pronounced among younger demographics, although audiences of all ages are embracing the format. The report also highlights the global reach of video podcasts, with significant growth in countries across the Americas, Europe, and Asia. Spotify encourages content creators to embrace video podcasts as a way to engage with their audiences and build a loyal following.

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References :

https://podcasters.spotify.com/resources/research/fan-study