When Amazon Prime launched in 2005, Walmart boasted larger profits than Amazon had revenue. Fifteen years later, Prime is now the key reason for Amazon’s dominance over Walmart in online sales. That pressure has pushed the traditional retailer to fight back. With the success of Amazon’s Prime membership model, Walmart has created Walmart+, a new online membership program.  Walmart has been developing the program over the past year and a half to take on Amazon's Prime membership program. Walmart+, which should launch in 2020​, would include "perks that Amazon can't replicate, in part to avoid a direct comparison to Prime.” Listen along to this short-form podcast as we take a deep dive into Walmart+, Walmart's previous e-commerce ventures, and what it'll take for Walmart+ to dethrone Amazon Prime.