Long in the Tooth: Insights for Age 55+ Dentists

Can we figure out how to make this a win-win solution?

08.19.2022 - By J. Robert Brooks, CBI, CEPAPlay

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The way you enter a relationship and exit a relationship really matters. Too often in negotiations, we’ve been instructed that it has to be “meeting halfway,” or an equal 50/50 compromise, but that’s not necessarily the case. Selling a dental practice isn’t like selling a piece of real estate. It also involves selling goodwill – the doctor is selling their relationship with patients and with their staff. Because of this, there are many delicate components to this negotiation, not just an...

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