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Can we predict the Next Literary Masterpiece?
Behavioral Marketing can predict the cars that we want. But can it predict our art? The interview with Professor Kunal Basu discusses whether behavioral marketing can predict the next literary masterpiece or not and what is the importance of storytelling in any organization.
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By Stepwell RadioBehavioral Marketing can predict the cars that we want. But can it predict our art? The interview with Professor Kunal Basu discusses whether behavioral marketing can predict the next literary masterpiece or not and what is the importance of storytelling in any organization.