What does it mean to build brands and products that people can't live without?? Join Ingrid Milman Cordy, as she tries to answer that question and explores what it takes to make brands, products, and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability. This is not just another eCommerce podcast, nor is it just another omnichannel podcast. This is a podcast for human-centric retailers.