Can you work in marketing — a job literally built around driving demand — and honestly call yourself anti-capitalist? Shann and Lynette try to find out. They start with definitions: what capitalism actually is, where anti-capitalism begins, and what gets lost when people conflate the two. From there it gets messier: the degrowth debate, whether brands like Ursa Major offer a real alternative or just a nicer story about growth, whether market forces can actually push companies toward better behavior (China's EV shift makes a strange cameo), and what Rory Sutherland's NRA-at-Cannes provocation says about marketing's blind spots. No tidy resolution. But a clearer picture of where the real tension lives — and why marketers, of all people, might have more say in it than they admit.