Recently, productivity software maker, RocketMatter, introduced a free e-book called: The Law Firm of Tomorrow! – Part One: Marketing 2.0 and Legal Tech Savviness (click on the link to download), which provides – Guidance for creating a Facebook marketing strategy. Techniques for optimizing your email blasts and Twitter usage. Strategies for employing cloud computing to reduce both cost and risk. Ways to identify security issues to be aware of for mobile computing. In reinventing your practice, business or profile, what type of information can you provide in an e-book format to help your audience? RocketMatter will be hosting a free webinar – Reinventing your Law Practice in the Recovery (click on the link to register) – on July 28th from 12-1pm ET during which I will provide a few suggestions for sparking some of these ideas. I had the opportunity to interview RocketMatter founder, Larry Port, a few years ago. Our discussion highlights many of the trends that have continued to develop and a number of techniques that have helped make the company successful in this environment.