Martin is joined by customer behaviour expert Philip Graves, author of the bestselling book ‘Consumer.ology’ to discuss the value of data uncovered by market studies, and question whether it can provide insight into what customers really want.

Can you ever really understand your customers?

Consumer Focus is a one to one discussion between Martin Newman and industry leaders from a range of sectors, backgrounds and channels, championing what businesses, councils and technology experts should be doing to create a customer centric landscape in consumer facing businesses.Released once a fortnight, Martin Newman, Founder of the Customer First Group and customer experience expert, brings the latest of customer concerns to you in this podcast.

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Can you ever really understand your customers?

Can you ever really understand your customers?