In this episode of the Grodega Podcast, “One Take Tim” of Nourish Kings breaks down how he turned raw sea moss from St. Lucia into a full-blown beverage brand. From battling Type 1 diabetes to launching a shelf-ready product without funding, Tim’s journey is an inside look at startup hustle, functional drinks, and the future of the CPG market.

You'll learn how sea moss works, why retailers are jumping on it, and how to navigate sketchy “health claims” in the beverage industry. Plus, it’s Taste Test Tuesday, so we try sea moss drinks, mushroom elixirs, and freeze-dried pizza—yes, really.

00:22 - Introducing Tim McMenamin!
02:45 - What is Nourish Kings?
04:30 - How Do You Get Into Sea Moss?
08:47 - Starting To Sell To Friends
10:56 - Testing Odyssey Mushroom Energy!
13:00 - Artic Farms Taste Test!
15:31 - Behind The Bottle and Soursop!
18:18 - Trying Nourish Kings!
21:34 - The Health Strategy With Nourish Kings
24:00 - Behind The Business
29:55 - Tim's Grovara Experience!

Grovara is revolutionizing the way better-for-you (BFY) brands, Consumer Packaged Goods (CPGs), and international buyers connect, transact, and scale. Our AI-powered platform streamlines global trade, making it easier than ever to expand into new markets.

For Brands: Expand internationally with seamless logistics, compliance, and marketing support.
For Buyers: Discover & source premium health, wellness, and organic products from trusted suppliers.
For Service Providers: Partner with us to power global commerce with technology-driven solutions.

What We Offer:
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