You have a choice. Will you listen to this podcast? Or will you choose one of the other millions of glittering objects clamoring for your attention?

You want to know how & why we compete for your time? Let's peak behind the curtain at the wizard and all the machinations there.

In this episode, Jonathan Schwartz explains how we do what we do every time we broadcast over your smartphone—and how we fight the growing distractions and distortions that loom in the media landscape.