Market Research & Insights teams are under constant pressure to be efficient. To do more with less, or at least more with “the same.” But how? By evaluating our resources and processes.

Today we focus on resources—the tools, people and other assets that are the building blocks of the MR&I function. One way to Identify potential efficiency boosters is by evaluating how the Market Research team is structured.

What are the roles? Who does what? Is the work process itself efficient? Or prone to time-sucking errors or roadblocks? Let's discuss two specific options for defining job roles.