Fresh off the heels of the US Presidential Election, they explore how values—not demographics—drive behavior and decision-making, even in the association space. From origin stories in the advertising world to actionable insights on bridging divides, this episode offers a thought-provoking look at how associations can better connect with their members by focusing on what truly matters. 

In this timely episode of Association Chat, KiKi L'Italien sits down with David Allison, creator of the Valuegraphics Database, to discuss the importance of understanding core human values in a polarized world.

Tune in for a candid conversation that couldn't be more relevant right now. ​