Marginal Babble

Can you NUDGE Behaviour? | Marginal Babble Ep.12 with Dr Jingnan (Cecilia) Chen


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Can we be guided to 'better' decision making? and should we...

In this episode of the Marginal Babble Podcast, I sit down with Dr
Jingnan (Cecilia) Chen to discuss behavioural nudges, how they can be
used to guide our decision making and the ethical questions they pose.
Dr Chen has a PhD in Economics from George Mason University, and her
research focuses on Behavioural Economics and Game Theory. As ever
referenced research material is included below.
Enjoy!
Timestamps:
00:00 Opening
00:30 Introduction
01:12 What is a ''Nudge"?
02:01 Examples of Nudges
03:59 Ethics of Nudge Use
08:01 "When a nudge is (not) enough" Research Discussion
16:56 What is a Prisoners Dilemma?
20:21 Prisoners Dilemma in the Research
24:35 Takeaways from the Study
29:35 Is the use of Students Compromising Scientific Research?
31:43 Governmental Use of Nudges
34:28 Are Nudges Cost-Effective?
38:39 Should Nudge Use Be Regulated?
40:24 Subscription Auto-Renewals
45:52 What Behavioural Economics Research Should Be Conducted in the Future?
48:55 Cecilia's Other Research
50:23 Outro
Dr Cecilia Chen:
https://business-school.exeter.ac.uk/people/profile/index.php?web_id=Cecilia_Chen
References:
1) When Choice is Demotivating: Can One Desire Too Much of a Good
Thing?, Iyengar & Lepper, 2000
https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf
2) The meaning of default options for potential organ donors, Davidai et
al, 2012
https://www.pnas.org/doi/10.1073/pnas.1211695109
3) How to Spot—and Avoid—Dark Patterns on the Web, Eric Ravenscraft,
2020
https://www.wired.com/story/how-to-spot-avoid-dark-patterns/
4) When a nudge is (not) enough: Experiments on social information and
incentives, Jingnan (Cecilia) Chen et al, 2021
https://www.sciencedirect.com/science/article/abs/pii/S0014292121000647
5) Prisoner’s Dilemma, CFI, 2023
https://corporatefinanceinstitute.com/resources/economics/prisoners-dilemma/
6) Pareto Efficiency, Game Theory 101, 2023
https://gametheory101.com/courses/game-theory-101/pareto-efficiency/
7) Sustainable Development of the Ocean Economy! | Marginal Babble Ep.11
with Dr Ethan Addicott, Marginal Babble Podcast, 2023
https://youtu.be/hrGOEvdgOfU
8) “Nudge Unit”, Jill Rutter, 2020
https://www.instituteforgovernment.org.uk/article/explainer/nudge-unit
9) Behavioural Economics - What is Loss Aversion?, tutor2u.com, 2023
https://www.tutor2u.net/economics/reference/behavioural-economics-loss-aversion
10) How Much Choice is Too Much? Contributions to 401(k) Retirement
Plans, Iyengar et al, 2004
https://academic.oup.com/book/36222/chapter-abstract/315665311?redirectedFrom=fulltext&login=false
11) Axioms of Consumer Preference and Theory of Choice, David Autor,
2010
https://dspace.mit.edu/bitstream/handle/1721.1/109484/14-03-fall-2010/contents/lecture-notes/MIT14_03F10_lec03.pdf
12) The Prize in Economic Sciences 2017, nobelprize.org, 2023
https://www.nobelprize.org/prizes/economic-sciences/2017/popular-information/
13) Subscription Businesses Are Booming. Here’s How to Value Them,
McCarthy & Fader, 2017
https://hbr.org/2017/12/subscription-businesses-are-booming-heres-how-to-value-them
14) She uncovered key drivers of gender differences in the labour
market, nobelprize.org, 2023
https://www.nobelprize.org/prizes/economic-sciences/2023/press-release/
15) How Much Will Climate Change Reduce Productivity in a
High-Technology Supply Chain? Evidence from Silicon Wafer Manufacturing,
Chen et al, 2023
https://link.springer.com/article/10.1007/s10640-023-00803-4
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Marginal BabbleBy Max Dorey