Digital Marketing Troop

Can you optimize people for performance? - 1/2


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In part one of this two-part episode, Andrew Nelson and Chris Picarde share how they managed to restructure client delivery teams using the Predictive Index—a talent optimization platform. We go behind the scenes to show how Silverback Strategies coordinates across teams of technical experts, strategists and creatives to generate leads and revenue for clients. We cover:

  • Setting a strong cultural foundation
  • Balancing skills -vs- attributes
  • A new way to organize teams around clients
  • Team personalities and their strengths

Learn more at silverbackstrategies.com

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Digital Marketing TroopBy Silverback Strategies

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