This episode originally aired live on July 11th, 2024.

In this episode of Sell Through Social Live, host Joseph Lewin sits down with Kim Umbstead, Social Media Manager at Clark Schaefer Hackett, to talk about what it really takes to create and grow a B2B audience in today’s digital landscape.

This episode is produced by Sell Through Social.

While B2C marketers often have the playbook filled with tactics, B2B firms face a different challenge: relationships drive business, but how do you scale relationships through content and social media?

Joseph and Kim explore why B2B audience-building is more than just brand messaging, the role of relationships and trust in professional services marketing, practical ways to make social media content engaging for B2B audiences, how to adapt creative tactics like skits and storytelling to a professional setting, and the evolving expectations of audiences when it comes to authenticity in B2B.

Whether you’re part of a consulting firm, accounting practice, or B2B services company, this episode is packed with practical insights for creating content that resonates and builds long-term business relationships.