Are you trying to influence at work, at home, or in advocacy—without crossing the line into manipulation?

If you’ve ever worried that persuasion = trickery, this episode shows how to use Dr. Robert Cialdini’s research in an ethical way — so you can reduce uncertainty, motivate action, and deepen relationships. Brian Ahearn (Cialdini Method Certified Trainer) reveals how principles like Liking, Reciprocity, Scarcity, Authority, Social Proof, Commitment/Consistency, and Unity work in real life—and how faith can anchor them.

You’ll learn:

• The difference between “getting people to like you” and truly liking them—and why that flips persuasion from transactional to relational.
• How the Core Motives Model maps to heart, mind, body, and soul—so you can build trust, remove doubt, and ethically motivate action.
• Practical ways to use scarcity, authority, social proof, and unity without manipulation—across sales, advocacy, and everyday relationships.

Hit play to learn how to influence with integrity and build trust that lasts—at work, at home, and in your community.

Read Brian's book, Influenced from Above: Where Faith and Influence Meet, at this link: https://tinyurl.com/influenced-from-above