Welcome to Season 2 of Humans in Accounting, the podcast where firm owners, accountants, and founders share their real stories — beyond the spreadsheets.

In this episode, we talk to Heidi Ryder, founder of Keepful, about her journey from math teacher to bookkeeper to SaaS founder. She opens up about:

• Launching her business with a newborn in her arms

• The unexpected road that led her to buy Keepful

• What it takes to grow a business when you’re never fully “ready”

• Why learning to say no is essential to growth