This is not a call to change the colours of your logo. This isn’t about a “refresh.”  This is something much bigger.

Every system needs calibration. Your brand is a system, and it requires frequent calibration.

A simple enough statement, but as with anything in the BAM universe, it is loaded with all kinds of meaning.

We’ll be discussing 3 things during this podcast:

1. When it comes to “branding,” what do we mean when we say “recalibrate” and “alignment”?
2. How you probably approached building your initial brand and the problems I bet you’re having right now.
3. How to calibrate the brand you have into the brand you need.

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.