In today's episode, we're going to take a deep dive into the methods and strategies for gathering and analyzing customer needs, and how to turn those insights into actionable product specifications that drive satisfaction, innovation, and competitive advantage. We'll be focusing on Quality Function Deployment, or QFD, as a structured approach to understanding customer needs, and exploring the various tools and techniques used to identify, prioritize, and translate customer needs into product development and marketing strategies. So, if you're looking to learn how to tap into the voice of your customer and use that information to drive business success, you're in the right place. Let's get started!