Sales and Marketing. It’s no secret that these departments often have a rocky relationship—but if they can figure out a way to collaborate and play nicely together, the end result is what they both want—an increase in growth and profitability. In this episode of #CMOTalk, host BMG’s Shelly Kramer and guest Joel Capperella tackle one of the most difficult dynamics in business—the relationship between and the alignment of sales and marketing teams. The challenge: Sales needs the leads. Marketing brings the leads. But research shows that only 25 percent of MQLs end up being turned into SQLs. In this show, Shelly and Joel delve into the disconnect between sales and marketing, and ask the age-old question, ͞Can you teach a sales pro some marketing tricks?͟ We think it’s possible, and even better, a huge win for business when you can make it happen.

Joel Capperella brings over 20 years of business developing, pipeline building, revenue increasing strategic marketing execution. He helps create habits that connect story to sales which helps his clients get more. More marketplace awareness, more conversations with the right people, and more revenue more quickly. He has worked with companies of all sizes. From juggernauts like SAP and Oracle, small startups with new injections of cash, and the entrepreneur.