Never Been Promoted Podcast with Thomas Helfrich

Nina Jagannathan, founder of Wit's End Studios and VP of Marketing for H2O Energy US, joins Thomas for a lively conversation about tech, green energy, and the power of humor in business. Nina shares her insights on turning complex tech concepts into understandable stories and how her latest work in converting abandoned coal mines into renewable energy storage is a game-changer for both the environment and local communities. She also reflects on her experiences as a stand-up comedian and solopreneur, showing how humor and expertise can go hand in hand.

About Nina Jagannathan

Nina Jagannathan is an electrical engineer turned marketing strategist and technical writer. As the founder of Wit's End Studios, she helps tech companies simplify and communicate their complex products to broader audiences. Nina is also the VP of Marketing at H2O Energy US, a company transforming abandoned coal mines into renewable energy storage facilities. Her work spans B2B marketing, green energy, and tech, always with a touch of humor and a focus on sustainability.

In this episode Thomas and Nina discuss:

• Translating Tech into Business Language
  Nina shares how her work at Wit's End Studios focuses on helping tech companies communicate their products to non-technical audiences. She refers to herself as the “nerd whisperer,” using humor and technical knowledge to make tech concepts more accessible.
• H2O Energy US: A New Take on Renewable Energy
  Nina discusses the innovative project of turning abandoned coal mines into pumped hydro storage facilities. This project not only provides a renewable energy solution but also helps rejuvenate local economies and reclaim environmental waste sites.
• The Power of Humor in Marketing
  Nina explains how she brings humor into her work, making technical content more engaging for clients and audiences. She reflects on her stand-up comedy experience and how humor helps connect people, even in the business world.
• Challenges of Growing a New Business
  Nina talks about the hurdles of starting her own marketing company, from defining her ideal customer to managing ghosting from potential clients. She also shares how she’s competing with AI and low-cost platforms like Fiverr by offering more personalized, strategic consulting services.
• The Impact of Good Writing
  Nina explains the value of well-crafted technical writing and how it can drive business outcomes. She shares examples of how clear, concise messaging has helped her clients land deals by making their products understandable to a wider audience.

Key Takeaways:

• Tech Needs a Human Touch
  Nina emphasizes the importance of translating tech jargon into language that business leaders can understand. She helps her clients bridge the gap between tech teams and business stakeholders.
• Green Energy Solutions Have Real Impact
  H2O Energy US is leading the way in transforming coal mines into renewable energy hubs, benefiting both the environment and local communities.
• Humor Makes Marketing More Engaging
  Nina’s use of humor helps her connect with clients and audiences, making technical content more relatable and fun.

“I’m the nerd whisperer—I help tech companies explain their complex products in ways that business people can actually understand.” — Nina Jagannathan

CONNECT WITH NINA JAGANNATHAN:

Website: https://witsendstudios.net/ | https://h2oenergyus.com/
LinkedIn:

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