Have you heard of athleisureware? In this podcast we talk about the importance of a stretchy waistband, and why clothing companies like Levi's better step up their game before things get ugly. It is the new fashion trend in the 21st century. This trend is fueled by the high-end comfort that it brings to its consumers. Celebrity endorsement on social media and a developing wellness culture have been the main instigators on this trends success and we are here to tell you all about it.