Social media gets a bad rap—doom scrolling, cancel culture, comparison traps. But what if we told you it could actually be the key to building real community, landing your dream job, and growing your business?

In this episode, we sit down with Kassidy Lynne, founder of Kassidy Lynne Social, to talk about the good, the bad, and the occasionally terrifying world of social media marketing. From AI caption writers to the death of generic branding, we're covering everything you need to know about showing up authentically online—whether you're a business owner, job seeker, or just trying to figure out what the algorithm wants from you.

What We Cover:

• The Good Side of Social: How sharing her grief story helped Kassidy build real community online
• AI for Social Media: When to use it, when to run away screaming, and the "10th grade level" trick
• Personal Brand vs. Business Brand: Why you need a face (sorry, insurance agents)
• The Authenticity Factor: Why consistent branding matters more than you think
• Niching Down (or Not): When to focus and when it's okay to talk about everything
• Assets 101: What you actually need before hiring a social media manager
• The Sales Conversation: Why your social media manager can't guarantee sales (and anyone who does is lying)
• LinkedIn vs. Instagram: How to change your tone for different platforms
• Job Search Do's and Don'ts: What employers are really seeing when they Google you
• The Doom Scroll Problem: How to curate your algorithm instead of letting it control you

Connect with Kassidy :

Instagram: ⁠⁠https://www.instagram.com/kassidylynnesocial

Connect with TCG:

Ready to expand the realm of possible? Let's talk.

⁠⁠⁠⁠https://www.taureanconsulting.net/search-las-vegas-it-and-tech-jobs/⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/taureanconsulting/⁠⁠⁠⁠

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