In this episode of Big Ideas in Supply Chain we chat with Patrick Van Hull, an industry thought leader at Kinaxis, to discuss how consumer packaged goods (CPG) companies are dealing with inventory management during the COVID-19 crisis. What once were hypothetical questions to test supply chain agility like, “could you drop-ship one roll of toilet paper?” have become real-world scenarios. Patrick says planning for and profitably adapting to that new normal requires an agile, flexible supply chain.