Edibles are about to be on the menu and predicted to inject $2 billion into our tourism economy. So what will the new ‘cannatourism’ sector look like and how can tour operators and brands get involved AND reach their audiences? I’m talking to Aleya MacFayden, Director of the Cannabis Vertical for Postmedia Inc. and she’s got some interesting information to share for brands and consumers who are gearing up for the cannabis tourism in the great North.