In today’s hyper-connected world, one bad post or brand misstep can spiral into a full-blown PR crisis. In this episode of Let’s Talk Social, Rich Haik dives into the world of cancel culture and what it really means for brands, business owners, and marketers trying to protect their reputation online.

From real-world examples like Honey’s affiliate link scandal and Balenciaga’s controversial campaigns to small-town business backlash, Rich explores how cancel culture operates—and more importantly, how to navigate it. You’ll learn why authenticity matters, how to monitor your brand mentions, and how to respond (not react) when things go south. Plus, tips on building long-term brand resilience that can help you weather any storm.

If you're looking to protect your brand and thrive in the age of digital accountability, this one’s a must-listen.

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