Cancel Culture has flipped the power of authority figures and celebrities to the marginalized and often voiceless. It played an important role in conclusively shutting down Bill Cosby and Kevin Spacey. But celebrities like R. Kelly have benefitted from the increased exposure. And as its scope widened beyond criminal and amoral acts; people like the Dalai Lama and even everyday teens were attacked. Cancel Culture’s blunt force was unable to distinguish the grey areas where most people live. Brands found themselves in the crosshairs.

But this power to force behavior change through social media-driven boycotts, blackouts, or blocking has begun to wane. Instead, people are turning to these platforms to prompt reconciliation. While the mass audience mobilization remains a potent tool, Cancel Culture is evolving into a more nuanced movement that can still affect change, like promoting essential worker wage reforms.