What happens when a political science grad with a construction background gets handed the keys to a data center? You get one of Cleveland's most fascinating business stories.
In this episode of Marketing Moves, host Ashtyn Morris (VividFront) sits down with Kevin Goodman, Managing Director and Partner at Blue Bridge Networks, a Cleveland-based data center, managed IT, cloud computing, and cybersecurity company. Kevin shares how he went from battling cancer and losing his construction company to spending 21 years building Blue Bridge into a regional powerhouse, all without a traditional tech background.
In this episode, you'll learn:
→ How to market a highly complex technical business in plain human language
→ Why relationships and board service outperform cold outreach in B2B
→ What the rise of AI really means for cybersecurity (beyond the hype)
→ Why 95% of Blue Bridge's lost clients leave because of their OWN success (M&A)
→ How a non-technical founder can lead and grow a cutting-edge IT company
→ What "love and service" has to do with building a pipeline
Whether you're in B2B tech, professional services, or just trying to grow a business in a noisy market — Kevin's approach will challenge how you think about marketing, culture, and legacy.